Video: New Advertising Platforms and Networks
Event: Streaming Media East 2008 Conference & Exhibition
Despite all the talk of how well online video advertising works and the projections of it being a billion-dollar business this year, the fact remains that many video advertising platforms still leave a lot to be desired. In the past year, new ad platforms and networks have come to the market looking to solve problems like targeting, analytics, syndication, and inventory management among others. This special session will feature demos from some of those new companies including YuMe, FreeWheel.tv, and others that will give you an insight into how these companies are looking to take content monetization to the next level.
Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures
Presenters: Bob Bahramipour, VP, Ad Operations, YuMe
Matt Sanchez, CEO and Co-Founder, VideoEgg
Steve Wolkoff, Senior Product Manager, FreeWheel