Video: View from Madison Avenue
Event: New Video Summit: TV Titans Tackle a New Mass Medium
Will the advertising business model take off on the Internet? If so, how long will it take for Madison Avenue to acclimate to this sudden shift in video consumption? How do networks and program producers view the economics of traditional TV versus web-based advertising?
Paige Albiniak, Contributing Editor, IP Media Monitor (moderator) / Ben Weinberger, CEO and Co-Founder, DigitalSmiths /
Jon Gibs, President, Vice President, Media Analytics, Nielsen Online / Amir Ashkenazi, CEO and Co-Founder, adap.tv / Peter Naylor, SVP, Digital Media Sales, NBC Universal