Video: Beyond Pre-Roll: What’s Next for Online Video Advertising?
Event: Live Webcast of Streaming Media East 2007 Conference & Exposition in Hilton New York, NY
As video advertising evolves in the coming months and years, technologies and business models will naturally extend beyond those in practice today. Sponsorships in the form of product placement and brand “overlays,” pre-roll teasers that encourage post-roll clicks (and other creative techniques), more effective use of in-banner video, creation of standards and best practices, identifying key performance metrics, establishing content syndication models, affiliate marketplaces, and other distribution and monetization strategies—these are just a few of the challenges and opportunities that face the online advertising industry in 2007 as it establishes a foundation for video advertising that will help shape the future of the broader consumer advertising industry.
Speakers: Moderator: Jeff Marcus, President, Sparkway Corporation; Aleck Schleider, Senior Director, Product Sales, Advertising.com; Christian Anthony, Chairman, CEO and Co-Founder, Special Ops Media;
Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A / Razorfish; Richard Glosser, Exec. Dir., Emerging Media and Partner Integration, CondeNet