TV Mainstream TV Mainstream

Welcome to TV Mainstream, the Internet TV channel for the digital media industry where you will find videos featuring news, views, events and reviews about all facets of new media and telecommunications.

Login now to access special features and events. If you have not yet registered, click here to register FREE.

TV Mainstream RSS FeedTV Mainstream Facebook GroupFollow TV Mainstream on TwitterTV Mainstream Digital Media Group on LinkedInDel.icio.us
TV Worldwide Internet TV Network
LOGIN
email: password:
Register for free
Forgot password?

Share the Mainstream!
Embed the Mainstream!
RSS Feed
More Featured Videos
ABM Events Summit Closing Keynote: Steve Palm, NewBay Media
Play
ABM Events Summit Closing Keynote: Steve Palm, NewBay Media
Trade publisher NewBay Media partners with the industry association NAB (National Assoication of...
 

Interview with Jan Ozer
Play
Interview with Jan Ozer
Doceo Publishing...
 

Reinventing the Events Model
Play
Reinventing the Events Model
Constance Witherspoon/Director, Events & Advertising Marketing/CQ-Roll Call Group
Maurice...
 

interview with Phil Nelson
Play
Interview with Phil Nelson
Senior Vice President of Strategic Development
NewTek...
 

Brad Fleisher of Focus Bankers
Play
Brad Fleisher of Focus Bankers
Managing Director of Focus Bankers Brad Fleisher talks about the state of investment for media...
 

Interview with Kelli L. Sager, and Bruce E. H. Johnson
Play
Interview with Kelli L. Sager, and Bruce E. H. Johnson, with Davis Wright Tremaine LLP
Kelli L. Sager
Partner
Chair, Media Practice

Bruce E. H. Johnson
Partner...
 

Kevin Shively Lessions Learned
Play
Pieces of the Digital Media Puzzle
TV Worldwide CTO Kevin Shively talks about what companies need to consider when developing a digital...
 

Marydale Abernathy of Diversified Communications
Play
Marydale Abernathy of Diversified Communications
Marydale Abernathy of B2B Publishing Company and American Business Media member Diversified...
 

 

Now Playing:
Video: The Real ROI for Podcasting
Event: Live Webcast of Streaming Media East 2007 Conference & Exposition in Hilton New York, NY
Podcasting has emerged from the realm of garage-bound hobbyists into the corporate arena to great success for both B2B and B2C applications. Major players such as IBM, GE, and Whirlpool use both internal and external podcasts to communicate directly with their audience via this immediate and intimate medium. The ROI for these initiatives is specific and plentiful: sales leads via audio collateral available 24/7, money saved instead of producing written materials, and the promotion of trust with your audience by providing programs that deliver value-added information when and where consumers want. Discover why blogs are an essential component of your corporate podcast strategy to build an interactive community versus a monologue, how the move to mobile means your audio content can/should be available via phones/PDAs, and how tools such as audio press releases, audio white papers, and audio case studies allow you to capture the "earlids" of a generation inundated and weary of visual stimuli. Speakers Moderator: John Havens, Guide to Podcasing, About.com Bill Swersey, Director of Digital Media, WNYC, New York Public Radio Esmee, Internet Producer, Deloitte Services LP Gregory Galant, CEO, RadioTail Jason Van Orden, Author, Promoting Your Podcast

Share |
More Industry Spotlight
More Webcast Events
10/22/2012 - ABM's Executive Forum
ABM's Executive Forum

11/30/2011 - After Action Report

10/12/2011 - Satcon Conference and Expo
Satcon Conference and Expo

9/20/2011 - The National Research Council - Applying 21st Century Toxicology to Green Chemical and Material Design

8/26/2011 - Breakfast of Leaders Presents The Ledgendary Leaders Internet Pioneers Vint Cerf & Bob Kahn - Leadership Perspectives on the Past, Present, & Future of the Internet

7/19/2011 - FOSE 2011
FOSE 2011

7/15/2011 - President’s Council of Advisors on Science and Technology (PCAST)
President’s Council of Advisors on Science and Technology (PCAST)

7/13/2011 - FOSE 2011 - Preview Webcast #3

Special Features
NY:MIEG Monthly Breakfast SeriesNY:MIEG Monthly Breakfast Series
The New York Media Information Exchange Group is featured in an archived webcast of regular breakfast events held in New York City. More...

Crash Course with Limor SchafmanCrash Course with Limor Schafman
Crash Course with Limor Schafman is a an original webcast series on TV Mainstream featuring industry leaders discussing how companies are using converging technology and new business models to grow their companies in touch economic times. More...

Broadband Breakfast ClubBroadband Breakfast Club
The Broadband Breakfast Club is an archived webcast focusing on broadband policy and legal issues important to the digital media and telecom industries. More...


© 2008 TVWorldwide.com, Inc.

...