Video: The Real ROI for Podcasting
Event: Live Webcast of Streaming Media East 2007 Conference & Exposition in Hilton New York, NY
Podcasting has emerged from the realm of garage-bound hobbyists into the corporate arena to great success for both B2B and B2C applications. Major players such as IBM, GE, and Whirlpool use both internal and external podcasts to communicate directly with their audience via this immediate and intimate medium. The ROI for these initiatives is specific and plentiful: sales leads via audio collateral available 24/7, money saved instead of producing written materials, and the promotion of trust with your audience by providing programs that deliver value-added information when and where consumers want. Discover why blogs are an essential component of your corporate podcast strategy to build an interactive community versus a monologue, how the move to mobile means your audio content can/should be available via phones/PDAs, and how tools such as audio press releases, audio white papers, and audio case studies allow you to capture the "earlids" of a generation inundated and weary of visual stimuli.
Moderator: John Havens, Guide to Podcasing, About.com
Bill Swersey, Director of Digital Media, WNYC, New York Public Radio
Esmee, Internet Producer, Deloitte Services LP
Gregory Galant, CEO, RadioTail
Jason Van Orden, Author, Promoting Your Podcast