Video: Digital Media in the Down Economy… Bust or Boom?
Event: Crash Course with Limor Schafman, Episode 2
People always turn to entertainment and media in down economies. Is this true for this recession? Our current state of technology allows us to connect from around the world, instantly and through rich media experiences whether they be streaming video, live audiocasts, mobile applications or virtual worlds. How is digital media faring in this down economy? Are there changes in how people want and expect to interact with one another and corporations? If behavior, intent of action and demand of expectations is changing, what are the technology trends that are emerging from this? What are the business models? Is advertising as a source of revenue defunct? And what successful business models are emerging.
Featured guests include:
Mark Fratrik, Vice President, BIA Financial Network, Inc.
Loftlon Worth, Vice President, comScore Mobile Products | comScore, Inc.
- Dave Gardy, CEO, TV Worldwide