Video: SMW 2008 Keynote: EQAL
Event: Streaming Media West 2008
Miles Beckett, Co-Founder, CEO, EQAL
Greg Goodfried, Co-Founder, President, COO, EQAL
In the age of YouTube, MySpace, and Facebook, media companies are struggling to find new ways to produce content and engage viewers. Interactive producers must learn to merge traditional storytelling and production with technology and interactivity in order to create engaging brands that attract and retain audiences. Listen to Miles Beckett and Greg Goodfried, the creators of lonelygirl15 and KateModern and co-founders of the social entertainment
company EQAL, discuss the brave new future of online programming.