Video: Closing the Video Gap Between Silicon Valley and Madison Avenue
Event: Streaming Media West 2008
Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and so Madison Avenue needs to work with companies that are ready to speak their language. What are best approaches to not react to but proactively approach new media technologies? This panel pulls together some of the brightest and most candid players who have successfully begun to bridge the gap.
MODERATOR: Eric Eldon, Correspondent, VentureBeat.com
David Prager, VP Special Projects, Founder, Revision3
Dmitry Shapiro, Founder, Chief Innovative Officer, Veoh Networks
David Miller, Director of Product Manage