TV Mainstream Video: Maximizing the Monetization of Online Video Content

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Video: Maximizing the Monetization of Online Video Content
Event: Streaming Media West 2008
Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel will touch on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry. Hear speakers address what factors drive valuation (users, content, reach, etc.), how content producers and advertisers can work collaboratively, and best practices being seen in the industry. Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures; Presenters: Randy Kilgore, Chief Revenue Officer, Tremor Media; KC Blake, Director of Business Development, Entertainment Technology Center, USC; Erick Hachenburg, CEO, Metacafe

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The National Academy of Television Arts and Sciences was founded in 1955. It is dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News, Sports, Daytime, Public Service and Technology. The Academy of Television Arts & Sciences rewards excellence in Prime Time programming and the International Academy of Television Arts and Sciences recognizes excellence in international programming More...

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